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KMID : 0858820130300050001
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Journal of Korean Society for Health Education and Promotion
2013 Volume.30 No. 5 p.1 ~ p.13
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The Effect of Smoking Scenes in Films on Audiences’ Attitudes, Beliefs, and Behaviors on Smoking
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Choi Go-Eun
Cho Hye-Lim
Yoon Ji-Hye
Jung Min-Soo
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Abstract
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Objectives: While many studies have been conducted on whether smoking scenes in films actually affect audience members’ smoking, a comprehensive conclusion has yet to be derived. This study systematically reviewed the effect of smoking scenes in films on audience members’ attitudes, beliefs, and actions.
Methods: We analyzed a total of 146 studies searched on PubMed and PsycINFO (41 qualitative studies, 72 cross-sectional studies, 20 longitudinal studies, and 13 experimental studies).
Results: Whereas qualitative studies have only demonstrated that audience members tend to perceive smoking scenes in films not as negative information but as positive information, cross-sectional studies have reported a significant association between smoking scenes and smoking behavior notwithstanding the problems of classifying the groups studied and measuring the degree of exposure. Through follow-up observations, longitudinal studies have reported that such media exposure can serve as a predictor of future smoking. Finally, with exposure and confounding variables under control, experimental studies have confirmed that smoking scenes in films indeed affect audience members’ attitudes, beliefs, and actions regarding smoking.
Conclusions: Scenes of actors and actresses smoking can be imitated or learned through audience members’ immersion and identification and reproduce positive images that may render smoking socially acceptable.
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KEYWORD
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Media exposure, Movie, Audience, Smoking scene, Systematic review
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